diff --git a/backend/go.mod b/backend/go.mod
index fd12ab08..4dd4ef0f 100644
--- a/backend/go.mod
+++ b/backend/go.mod
@@ -4,6 +4,7 @@ go 1.24.0
 
 require (
 	github.com/caarlos0/env/v11 v11.3.1
+	github.com/cenkalti/backoff/v5 v5.0.2
 	github.com/disintegration/imageorient v0.0.0-20180920195336-8147d86e83ec
 	github.com/disintegration/imaging v1.6.2
 	github.com/emersion/go-sasl v0.0.0-20200509203442-7bfe0ed36a21
diff --git a/backend/go.sum b/backend/go.sum
index edc90309..7042fe85 100644
--- a/backend/go.sum
+++ b/backend/go.sum
@@ -17,6 +17,8 @@ github.com/caarlos0/env/v11 v11.3.1 h1:cArPWC15hWmEt+gWk7YBi7lEXTXCvpaSdCiZE2X5m
 github.com/caarlos0/env/v11 v11.3.1/go.mod h1:qupehSf/Y0TUTsxKywqRt/vJjN5nz6vauiYEUUr8P4U=
 github.com/cenkalti/backoff/v4 v4.3.0 h1:MyRJ/UdXutAwSAT+s3wNd7MfTIcy71VQueUuFK343L8=
 github.com/cenkalti/backoff/v4 v4.3.0/go.mod h1:Y3VNntkOUPxTVeUxJ/G5vcM//AlwfmyYozVcomhLiZE=
+github.com/cenkalti/backoff/v5 v5.0.2 h1:rIfFVxEf1QsI7E1ZHfp/B4DF/6QBAUhmgkxc0H7Zss8=
+github.com/cenkalti/backoff/v5 v5.0.2/go.mod h1:rkhZdG3JZukswDf7f0cwqPNk4K0sa+F97BxZthm/crw=
 github.com/cespare/xxhash/v2 v2.3.0 h1:UL815xU9SqsFlibzuggzjXhog7bL6oX9BbNZnL2UFvs=
 github.com/cespare/xxhash/v2 v2.3.0/go.mod h1:VGX0DQ3Q6kWi7AoAeZDth3/j3BFtOZR5XLFGgcrjCOs=
 github.com/cloudwego/base64x v0.1.5 h1:XPciSp1xaq2VCSt6lF0phncD4koWyULpl5bUxbfCyP4=
diff --git a/backend/internal/job/analytics_job.go b/backend/internal/job/analytics_job.go
index f3508cee..53895cae 100644
--- a/backend/internal/job/analytics_job.go
+++ b/backend/internal/job/analytics_job.go
@@ -6,6 +6,9 @@ import (
 	"encoding/json"
 	"fmt"
 	"net/http"
+	"time"
+
+	backoff "github.com/cenkalti/backoff/v5"
 
 	"github.com/pocket-id/pocket-id/backend/internal/common"
 	"github.com/pocket-id/pocket-id/backend/internal/service"
@@ -14,7 +17,15 @@ import (
 const heartbeatUrl = "https://analytics.pocket-id.org/heartbeat"
 
 func (s *Scheduler) RegisterAnalyticsJob(ctx context.Context, appConfig *service.AppConfigService, httpClient *http.Client) error {
-	jobs := &AnalyticsJob{appConfig: appConfig, httpClient: httpClient}
+	// Skip if analytics are disabled or not in production environment
+	if common.EnvConfig.AnalyticsDisabled || common.EnvConfig.AppEnv != "production" {
+		return nil
+	}
+
+	jobs := &AnalyticsJob{
+		appConfig:  appConfig,
+		httpClient: httpClient,
+	}
 	return s.registerJob(ctx, "SendHeartbeat", "0 0 * * *", jobs.sendHeartbeat, true)
 }
 
@@ -24,38 +35,50 @@ type AnalyticsJob struct {
 }
 
 // sendHeartbeat sends a heartbeat to the analytics service
-func (j *AnalyticsJob) sendHeartbeat(ctx context.Context) error {
+func (j *AnalyticsJob) sendHeartbeat(parentCtx context.Context) error {
 	// Skip if analytics are disabled or not in production environment
 	if common.EnvConfig.AnalyticsDisabled || common.EnvConfig.AppEnv != "production" {
 		return nil
 	}
 
-	body := struct {
+	body, err := json.Marshal(struct {
 		Version    string `json:"version"`
 		InstanceID string `json:"instance_id"`
 	}{
 		Version:    common.Version,
 		InstanceID: j.appConfig.GetDbConfig().InstanceID.Value,
-	}
-	bodyBytes, err := json.Marshal(body)
+	})
 	if err != nil {
 		return fmt.Errorf("failed to marshal heartbeat body: %w", err)
 	}
 
-	req, err := http.NewRequestWithContext(ctx, http.MethodPost, heartbeatUrl, bytes.NewBuffer(bodyBytes))
+	_, err = backoff.Retry(
+		parentCtx,
+		func() (struct{}, error) {
+			ctx, cancel := context.WithTimeout(parentCtx, 20*time.Second)
+			defer cancel()
+			req, err := http.NewRequestWithContext(ctx, http.MethodPost, heartbeatUrl, bytes.NewReader(body))
+			if err != nil {
+				return struct{}{}, fmt.Errorf("failed to create request: %w", err)
+			}
+			req.Header.Set("Content-Type", "application/json")
+			resp, err := j.httpClient.Do(req)
+			if err != nil {
+				return struct{}{}, fmt.Errorf("failed to send request: %w", err)
+			}
+			defer resp.Body.Close()
+			if resp.StatusCode != http.StatusOK {
+				return struct{}{}, fmt.Errorf("request failed with status code: %d", resp.StatusCode)
+			}
+			return struct{}{}, nil
+		},
+		backoff.WithBackOff(backoff.NewExponentialBackOff()),
+		backoff.WithMaxTries(3),
+	)
+
 	if err != nil {
-		return fmt.Errorf("failed to create heartbeat request: %w", err)
-	}
-	req.Header.Set("Content-Type", "application/json")
-	resp, err := j.httpClient.Do(req)
-	if err != nil {
-		return fmt.Errorf("failed to send heartbeat request: %w", err)
-	}
-	defer resp.Body.Close()
-	if resp.StatusCode != http.StatusOK {
-		return fmt.Errorf("heartbeat request failed with status code: %d", resp.StatusCode)
+		return fmt.Errorf("heartbeat request failed: %w", err)
 	}
 
 	return nil
-
 }